Determinants of the uptake of green practices in lodges and tented camps within Masaai Mara game reserve in Narok County Kenya
Keywords:Green practices, environmental awareness and organizational commitment
The general objective of the study was to establish the determinants of the uptake of green practices in lodges and tented camps within Maasai Mara Game Reserve in Narok County Kenya. The specific objectives were: to determine whether environmental awareness and organizational commitment influence the uptake of the green practices in lodges and tented camps. This study was anchored on the Institutional Theory of the Firm. The study adopted a descriptive design.The target population was 371 respondents whocomprised of Managers, Housekeepers, and Chefs. A stratified random sampling technique was used to draw the study sample of 196 respondents. The sample size of the study was calculated using Fishers Exact Test 1991 formula. The study used a questionnaire as the main research tool. Quantitative data were analyzed using descriptive and inferential statistics. Correlation analysis was used to explain the relationship between the dependent and independent variables. Multiple linear regression was used to analyze the determinants of the uptake of green practices in lodges and tented camps. Qualitative data was analyzed using content analysis and the subsequent drawing of conclusions. The study found that environmental awareness had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve; organizational commitment had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve. The study concludes that an increase in environmental awareness and organizational commitment will result in increased uptake of the green practices in lodges and tented camps
Aerts, W., Cormier, D. &Magnan, M (2016). Intra-Industry Imitation in Corporate Environmental Reporting: An International Perspective. Journal of Accounting and Public Policy, 25(3), 299-331.
Ajzen, I. (1985). From intention to actions: A theory of planned behavior. In J. Kuhl& J. Bechmann (Eds), Action Control: From Cognitions to Behavior, pp. 11-39. New York: Springer-Verlag.
Ajzen, I., &Fishbein, M. (1980).Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Ambec, S., Cohen, M.A., Elgie, S., &Lanoie, P.,(2013). The Porter Hypothesis at 20: Can Environmental Regulation Enhance Innovation and Competitiveness?, RFF DP 11-01. Retrieved: http://www.rff.org/files/sharepoint/WorkImages/Download/RFF-DP-11-01.pdf.
Aragon-Correa, J. A., & Sharma, S. (2016). A contingent resource based view of proactive corporate environmental strategy. Academy of management review, 28(1), 71-88.
Arias M. E. &Guillen M. F. (2016).The transfer of organizational management techniques. In The Diffusion and Consumption of Business Knowledge, Alvarez JL (ed.). Macmillan: London; 110–137
Ball, R. & Craig, L. (2015).Using neo-institutionalism to advance social and environmental accounting Crit. Perspect.Account, 21 (4), 283-29.
Banerjee, B. (2017). Corporate environmental strategies and actions.Management Decision, 39(1), 36-44
Bohdanowicz, P. (2014). European hoteliers? environmental attitudes greening the business.Cornell Hotel and Restaurant Administration.Quarterly, 46(2), 188- 204.
Boynton, G. (2014).Kenya: The Masaai Mara Faces a Fight for Survival.Retrieved 19/03/2019, from www.telegraph.co.uk/travel/destination, Africa.
Bremmers, H., Omta, O., Kemp, R., &Haverkamp, D. J. (2017). Do Stakeholder Groups Influence Environmental Management System Development in the Dutch Agri-food Sector? Business Strategy and the Environment, 16(3), 214–231.
Chan, H. S., Li, R., Zhang, F. (2016).Firm competitiveness and the European Union Emissions Trading Scheme.Energy Policy, 63, :1056–1064
Christian, J. (2014). Planned behavior: The relationship between human thought and action. New Brunswick, NJ: Transaction Publishers.
Clark, N. (2014). Marketing’s Customer Satisfaction Survey. Marketing, 4(3), 27-29.
Creswell, J. W. (2013). Qualitative Inquiry & Research Design Choosing among Five Approaches (3rd ed.). Thousand Oaks, CA SAGE.
Damanpour, F., & Schneider, M. (2016). Phases of the adoption of innovation in organizations: Effects of environment, organization and top managers. British Journal of Management,17, 215–236.
Darnall, N. (2009). Regulatory Stringency, Green Production Offsets, and Organizations’ Financial Performance.Public Administration Review, 5(2), 418–434.
Darnall, N. (2016).Why firms mandate ISO 14001 certification.Business and Society, 45 (3), 354-381.
David, R. (2017). Energy Efficiency and conservation in Hotels – Towards Sustainable Tourism. International Journal of Contemporary Hospitality Management, 5(2), 44-92.
Del Brio, J. &Junquera, E. (2013). Management and Employee Involvement in Achieving an Environmental Action-Based Competitive Advantage: An Empirical Study. The International Journal of Human Resource Management, 18(4), 491-522.
Dieleman, H., & De Hoo, S. (2013). Toward a Tailor-made Process of Pollution Prevention and Cleaner Production: Results and Implications of the PRISMA Project. In J. Schot& K. Fischer (Eds.), Environmental Strategies for Industry: International Perspectives on Research Needs and Policy Implications (277–310). Washington, DC: Island Press.
DiMaggio P.J., & Powell, W.W.(2015). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields. American Sociological Review, 48(2): 147–160.
Etzion, D. (2017). Research on organizations and the natural environment, 1992-present: a review.J. Manag., 33 (4), 637-664.
Fichman, R.G. &Kemerer, C.F. (2017).The assimilation of software process innovations: An organizational learning perspective, Management science, 43, 1345-1363.
Fishbein, M., &Ajzen, I. (1975).Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison Wesley.
Follows, S.B. & Jobber D. (2015). Environmentally Responsible Purchase Behaviour: A Test of a Consumer Model.European Journal of Marketing, 34, 723-46.
Frambach, R. T., &Schillewaert, N. (2014). Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research. Journal of Business Research, 55(2), 163–176.
Gupta, A. &Govindrajan, V. (2016). The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. Journal of Fashion Marketing and Management, 8(1).
Hart, S. L. (2015). A Natural-Resource Based View of the Firm, Academy of Management Review, 20(4), 986-1014.
Hayes, A.F. (2017). The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling. Australasian Marketing Journal (AMJ). 25(1)
Hirsch, P. M. (2015). Organizational effectiveness and the institutional environment.Administrative Science Quarterly, 20(3), 327-344.
Huang J. W. (2015). Green innovation and performance: the view of organizational capability and social reciprocity. Journal of Business Ethics. https://doi.org/10.1007/s10551-015-2903-y
Hull, C. L. (1943). Principles of behavior. New York: Appleton-Century-Crofts.
Iacobucci D, & Hopkins N. (2017).Modeling Dyadic Interactions and Networks in Marketing. Journal of Marketing Research, 29(1): 5-17.
Irungu, P.N. (2016). Adoption Of Green Design In The Hospitality Industry In Kenya.Unpublished Thesis, University of Nairobi.
Jennings, P.D. &Zandberg, P.A. (2015).Ecologically sustainable organizations: an institutional approach Acad. Manag. Rev., 20 (4), 1015-1052.
Judge, W. &Elenkov, D. (2015). Organizational capacity for change and environmental performance: An empirical assessment of Bulgarian firms. Journal of Business Research, 58(7), 893-901.
Kamau, W. S., &Waudo, J. (2018).Hospitality Industry, Employers Expectation of Employees Competence in Nairobi Hotels. Journal of Hospitality Management and Tourism, 3(4), 55-63.
Kasim, A. (2017).Towards a Wider Adoption of Environmental Responsibility in the Hotel Sector, International Journal of Hospitality & Tourism Administration, 8(2):25- 49.
Khanna, M. & Anton, W. (2017). Corporate Environmental Management: Regulatory and Market-Based Incentives. Land Economics, 78(4).
LaVecchia, K. (2017). Environmental Management for Hotels. Oxford: Butterworth- Heinemann Ltd.
Lee, J. (2018). Analysis of technology innovation and environmental performance improvement in aviation sector.Int. J. Environ. Res. Public Health, 8, 3777–3795.
Li, H. &Atuahene-Gima, K. (2014).The Adoption of Agency Business Activity, Product Innovation, and Performance in Chinese Technology Ventures.Strategic Management Journal, 23(6), 469 - 490
Maasai Mara (2018).Maasai Mara Game Report.
Machogu, J. O. (2015). Assessment of the Environmental Impacts of Wildlife Based Tourism in Kenya’s Protected Areas: A Case Study of Maasai Mara national reserve. Unpublished Thesis, University of Nairobi.
Mania, J. G. (2013).Mainstreaming Sustainable Land Management in Agro pastoral Production Systems of Kenya.Narok Project Target Area Baseline Survey Report. UNDP SLM Project
Miles,M.P. (2017). Total quality environmental management: the integration of environmental marketing, total quality management and corporate environmental policy. J. Qual. Manage. 2(1),151–168.
O’Brien, P. (2014). Environmental management in hotels. International Journal of Contemporary Hospitality Management, 7(6), 3-8.
Onchwati, J., Sommerville, H. & Brockway, N. (2016). Sustainable Tourism Development in the Masai Mara National Reserve, Kenya, East Africa.WIT Transactions on Ecology and the Environment, 139, 319-330.
Peattie, K. (2016). Green Consumption: Behavior and Norms. Annual Review of Environment and Resources, 35(1).
Reinhardt, F.L. (2016). A strategic approach to climate.Harvard business review, 85(10):22-26+162
Rivera, J. (2016). Institutional pressures and voluntary environmental behavior in developing countries: evidence from the Costa Rican hotel industry. Purdue University, Indiana.
Rothenberg, S. &Zyglidopoulos, S. (2017). Determinants of environmental innovation adoption in the printing industry: The importance of task environment. Business Strategy and the Environment, 16(1), 39 - 49 ·
Russo, M. V. &Fouts, P.A. (2017). A Resource Based Perspective on Corporate Environmental Performance and Profitability, Academy of Management Journal, 40(3): 534-560.
Salzman, J. (2016). The next generation of trade and environment conflicts: the rise of green industrial policy. Scholarship Law Article, Northwestern University Law Review, 108(2): 401–474.
Sarkis, J., Gonzalez-Torre, P., &Adenso-Diaz, B. (2016). Stakeholder pressure and the adoption of environmental practices: The mediating effect of training. Journal of Operations Management, 28(2), 163–176.
Sigala, M. (2016).Knowledge management, social media and employee creativity.International Journal of Hospitality Management, 7(45).
Szulanski, G.(2016). Sticky Knowledge: Barriers to Knowing in the Firm. London, Sage.
Xie, Y. & Breen, L. (2016). Greening community pharmaceutical supply chain in UK Supply Chain Management: An International Journal, 17 (1), 40–53.
Yang, C. S., Lu, C. S., Haider, J. J., & Marlow, P. B. (2013). The effect of green supply chain management on green performance and firm competitiveness in the context of container shipping in Taiwan. Logistics and Transportation Review,55, 55-73.
Yin, R.K.(2014).Case Study Research Design and Methods (5th ed.). Thousand Oaks, CA: Sage.
Zhu, K. &Weyant, J. (2015). Strategic Decisions of New Technology Adoption under Asymmetric Information: A Game Theoretic Model. Decision Sciences, 34(4) ·
Zhu, Q., Sarkis, J., & Lai, K. (2014). Institutional-based antecedents and performance outcomes of internal and external green supply chain management practices. Journal of Purchasing and Supply Management, 19(2), 106–117.
How to Cite
Copyright (c) 2021 Lucy Wangara Kirogo, Gesage Bichage, Irungu Irene
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors contributing to IJRBS agree to publish their articles under the Creative Commons Attribution- 4.0 International (CC BY 4.0) license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. Authors retain the copyright of their work, with first publication rights granted to IJRBS. However, authors are required to transfer copyrights associated with commercial use to the Publisher. The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere in the same form, in English or in any other languages, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication