Nexus Analysis: Internet of Things and Business Performance


Internet of Things, Business, Performance, sales, marketing, Profitability

How to Cite

Mutuku, M., & Muathe, S. (2020). Nexus Analysis: Internet of Things and Business Performance. International Journal of Research in Business and Social Science (2147- 4478), 9(4), 175-181.


This paper analyses the influence of the Internet of Things (IoT) on business performance guided by the following objectives; assessing the influence of the Internet of things positively on sales and marketing strategies of business; to determine the influence of the Internet of things on resources management in modern businesses and to analyze the influence of the Internet of things on business profitability. The paper conducted exploratory research to study the Impact of IoT data on Business performance was conducted. Through the literature review process recently published papers on IoT and business performance including sales and marketing strategies, resource management profitability was gathered. Research papers, Journals, Internet Sites, and books were used to collate the relevant content on the subject. The analysis conducted by this study indicated that most published studies showed that IoT has huge potential for businesses across many sectors. The data collected through the implementation of IoT provide business with opportunities of increasing efficiency which improves sales and marketing, resource management, growth potential, and profitability. This study recommends that despite the challenges in the development of IoT technologies, it’s an implementation in businesses is inevitable as they seek to increase the performance.


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