The efficiency of economic cooperation is based on its cultural understanding as well as on a tradition that is expressed through business effects promoted by products from the creative industry domain. Since the creative industry relies on project activities in a large number of sectors, it is possible to predict that one creative product can be realized in a number of creative sectors (e.g., in publishing, architecture, music, audiovisual arts, etc.). The Croatian-Chinese cultural and economic tradition is built on multi-year cooperation globally remembered by the contribution of Marco Polo, and the creative industry is an opportunity to design creative products promoting the Silk Road and the role of Marco Polo, which aims to connect the People’s Republic of China and the Republic of Croatia. This paper analyzes the contributions of the Vilijun project and its products within the creative industry and its twelve sectors. Such approach has demonstrated and analyzed the strategies of connecting the People’s Republic of China and the Republic of Croatia as the preconditions for achieving mutual economic effects and is on the trail of the 2012 “China’s Twelve Measures for Promoting Friendly Cooperation with Central and Eastern European Countries”.
Buljubašić, I. (2018). OULIPO i književnost ograničenja. Zagreb: Naklada Ljevak.
Galović, T. (2017). Putovima krupnog kapitala i globalizacije. Rijeka: Ekonomski fakultet Sveučilišta u Rijeci. Retrieved from: https://bib.irb.hr/datoteka/904799.Galovic_2017_e_izdanje.pdf
Gamage, S. (2010). Globalization of Culture in the Context of Globalism/Localism and Homogenization/Fragmentation Debates. The Global South, 6(1), 34-40.
Hassi, A., & Storti, G. (2012). Globalization and culture: The three H scenarios. In Globalization-Approaches to Diversity. IntechOpen. Retrieved from: https://www.intechopen.com/books/globalization-approaches-to-diversity/globalization-and-culture-the-three-h-scenarios DOI: 10.5772/45655
HINA. (2017). Književni festival EU-Kina: Predstavljanje književnice Jasne Horvat u Pekingu i Chengduu. Retrieved from: (https://www.min-kulture.hr/userdocsimages/NAJNOVIJE%20NOVOSTI/Književni%20festival%20EU.pdf Accessed: September 23 2018.)
Horvat, J. (2016). Vilijun. Zagreb: Naklada Ljevak.
Horvat, J., Mijoč, J. & Zrnić, A. (2018). Ars Andizetum. Osijek: Andizet – Institut za znanstvena i umjetnička istraživanja u kreativnoj industriji. Retrieved from: https://bib.irb.hr/datoteka/935556.ArsAndizetum_HR-ENG.pdf
Kant, Immanuel. (2000). Pravno-politički spisi. Zagreb: Politička kultura.
Kos-Lajtman, Andrijana. (2016). ‘Magični kvadrat’ romana: Viliijun, prvi hrvatski QR roman. Hrvatska revija, 14(4), 56-58. Retrieved from: http://www.matica.hr/hr/505/magicni-kvadrat-romanavilijun-prvi-hrvatski-qr-roman-26515/
Ministry of Foreign Affairs, the People's Republic of China. (2018). China's Twelve Measures for Promoting Friendly Cooperation with Central and Eastern European Countries Retrieved from: https://www.fmprc.gov.cn/mfa_eng/topics_665678/wjbispg_665714/t928567.shtml
Oraić Tolić, D. (2016). Ars Horvatiana. In: Vilijun. Horvat, J. 209–218. Zagreb: Naklada Ljevak.
Przychodniak, M. (2018). The “EU effect”: How European Union influences state's involvement in the “16+1” China - Central and Eastern European Countries (China-CEEC) Initiative. In: 16 + 1 Cooperation and China-EU Relationship. Eds. Chen Xin & He Zhigao. 161-182. CHINA-CEE INSTITUTE Budapest. Retrieved from: (https://china-cee.eu/wp-content/uploads/2018/11/161-cooperation.pdf.
The Sofia Guidelines for Cooperation between China and Central and Eastern European Countries. (2018). (https://ceec-china bulgaria.org/upload/84/180707_The_Sofia_Guidelines.pdf, Accessed 15 March 2019)
Throsby, David. (2008). The concentric circles model of the cultural industries, Cultural Trends, 17:3. 147-164. DOI: 10.1080/09548960802361951
Topoteka Vilijun (http://vilijun.topotheque.eu, Retrieved 18 March 2019)
UNESCO (2013). Creative Economy Report. Paris. UN/UNDP7UNESCO Retrieved from: http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf, Accessed 26 February, 2019
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.