Investigating the relationship between consumer mindfulness and sustainable consumption behavior

Authors

DOI:

https://doi.org/10.20525/ijrbs.v9i6.915

Keywords:

Mindfulness, Mindful Consumption, Sustainable Consumption, Sustainable Marketing

Abstract

Mindfulness which is based on one’s acceptance of the current situation and state without judging has recently manifested itself in various field studies of marketing.  Similarly, in today’s changing conditions, the importance of ecological balance has made consumers and businesses more sensitive to sustainable product production and consumption. In this context, the aim of the study is to explore the relationship between consumer mindfulness and sustainable consumption behavior. In order to test relationships, 200 usable questionnaires were collected and tested through linear regression analysis. Findings indicated that consumers’ mindfulness has a significantly positive effect on consumers’ sustainable consumption behavior.

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Published

2020-10-26

How to Cite

Kaytaz Yigit, M. (2020). Investigating the relationship between consumer mindfulness and sustainable consumption behavior. International Journal of Research in Business and Social Science (2147- 4478), 9(6), 37–43. https://doi.org/10.20525/ijrbs.v9i6.915

Issue

Section

Strategic Approach to Business Ecosystem and Organizational Development