Influence of Promotion Mix and Perceived Usefulness in Improving the Repurchase Intention of Linkaja Applications
DOI:
https://doi.org/10.20525/ijfbs.v9i1.665Keywords:
Promotion mix, Benefits of perception, Re-purchase intentionAbstract
The rapid development of internet technology can provide various facilities to access various activities from the internet. One of the activities that can be done from the internet is to make payments on a non-cash basis or commonly called an e-wallet. Linkaja is one of the e-wallets established by the merger of five State-Owned Enterprises in one platform, namely PT Telekomunikasi Seluler, Bank Mandiri, Bank Rakyat Indonesia, Bank Negara Indonesia, Bank Tabungan Negara, PT Pertamina and also PT Asuransi Jiwasraya. This study aims to determine the influence of promotion mix and benefits of perception in increasing re-use of linkaja applications for consumers in the city of bandung. The method of collecting data in this study is to use a questionnaire given to 115 respondents Linkaja users in the city of Bandung. The data analysis technique used is linear regression model. The results of the questionnaire were processed using the spss for windows version 25 program. The results of the study showed that the influence of the promotion mix variable on Linkaja e-wallet repurchase intention was 68.4% and for the influence of perceived usefulness variables on Linkaja e-wallet repurchase intention was 71.17%. Whereas for the simultaneous effect it was obtained the result of 51.4% and the remaining 49.6% was influenced by other factors.
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