Sun Tzu’s principles of war art and today’s competition strategies: A relative approach


  • Izzet Kilinc
  • Mehmet Akif Öncü
  • Yunus Emre Tasgit



The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.


Download data is not yet available.


Bono, E.D. (1992), Sur/petition, Harper Collins Publisher Inc.

Coulter, M. (2005), Strategic Management in Action, Pearson Education International Inc. Upper Saddle River, New Jersey. 3th Edition.

D’aveni, R.A. (With Gunther, R.) (1994), Hypercompetition: Managing The Dynamics of Strategic Maneuvering. Maxwell Macmillan Canada

Inc. The Free Press.

Fitzroy, P & Hulbert, J. M. (2005). Strategic Management:Creating Value in A Turbulent World. John Wiley & Jons Inc. U.K.

Grant, R.M. (2005). Contemporary Strategy Analysis. Backwell Publishing (UK). 5th Edition.

Hitt, A.M. and Ireland, R.D. (2002). The Essence of Strategic Learship: Managing Human and Social Capital. The Journal of Leadership and

Organizational Studies, Vol : 9, No: 1, pp. 3-14.

Hitt, A.M., Ireland, R.D. & Hoskisson, R.E. (2005). Strategic Management: Competitiveness and Globalization (Concepts and Cases).

Thomson Corporation, South-Western, 6th Edition.

Ilıcak, G. and Özgül, R. (2005). Sun Tzu Savas Sanatına Göre, Marka Pazar Stratejilerinin Belırlenmesı. Journal of İstanbul Kültür University.

/1, pp. 95 - 105.

Johnson, G. & Scholes, K. (1993). Exploring Corparate Strategy, Simon & Schuster, Prentice Hall International (UK).

Kolar, T. and Toporišic, A. (2007). Marketing as warfare, revisited. Marketing Intelligence & Planning, 25 (3), pp. 203 – 216.

Lee, S.F., & Ko, A.S.O. (2000). Building balanced scorecard with SWOT analysis, and implementing Sun Tzu’s The Art of Business

Management Strategies on QFD methodology. Managerial Auditing Journal. 15 (Issue: 1⁄2), pp. 68 – 76.

Lee, K. & Carter, S. (2005). Global Marketing Management: Changes, Challenges and New Strategies. Oxford University Press Inc. New


Lee, S.F., Roberts, P., Lau W.S. & Bhattacharyya, S.K. (1998). Sun Tzu’s as business and management strategies for world class business

excellence evaluation under QFD methodology. Business Process Management Journal, 4 (2), pp. 96 – 113.

Lin, J-H. (1994). Discussions about Sun Tzu’s thought of strategy formulation and implementation. The Chinese Journal of Administration,

Vol. 55, pp.17-28.

Lo, V.H.Y., Ho, C.O. & Sculli, D. (1998). The strategic insights of Sun Tzu and quality management. The TQM Magazine, 10 (3), pp. 161 -

Mintzberg, H., (1996). Generic business strategies. In: Mintzberg, H., Quinn, J. (Eds.), The Strategy Process, Prentice Hall International,

Upper Saddle River/NJ.

Morschetta, D., Swobodab, B. & Schramm-Klein, H. (2006). Competitive strategies in retailing—an investigation of the applicability of

Porter’s framework for food retailers. Journal of Retailing and Consumer Services, Vol:13, pp. 275–287.

Porter, M. (1980). Competitive strategy, New York: The free press.

Porter, M. (1990). The competitive advantage of nations, New York: The free press.

Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. New York: The Free Press.

Prahald, C.K., & Hamel, G. (1990). The Core Competence of Corporations. Harvard Business Review, May-June, 68 (3), pp. 79- 91.

Tsang, Y.S. & Lee, S.F. (2002). A study on Sun Pin’s art of business management strategies matching the MBNQA criteria for business

competitiveness. Integrated Manufacturing Systems, 13 (6), pp. 386 – 407.

Ülgen, H. & Mirze, S. K. (2004). İşletmelerde Stratejik Yönetim. Literatür yayıncılık. İstanbul.

Wee, C-H., Lee, K-S. &Hidajat, B.W. (1991). Sun Tzu War & Management, Addison-Wesley, Reading, MA.

Wee, C.H. (1994). Sun Tzu’s art of war selected applications to strategic thinking and business practices. International Review of Strategic

Management, Vol. 5, pp. 83-109.

Wu, W.Y., Chou, C. H. & Wu, Y.J. (2004). A study of strategy implementation as expressed through Sun Tzu’s principles of war. Industrial

Management & Data Systems, 104 (5), pp. 396–408.




How to Cite

Kilinc, I., Öncü, M. A., & Tasgit, Y. E. (2012). Sun Tzu’s principles of war art and today’s competition strategies: A relative approach. International Journal of Research in Business and Social Science (2147- 4478), 1(1), 08–17.